An employer brand has many communicative and legal facets. If you take a comprehensive look at the brand with its challenges, you will find many synergies to create value for your business – and thus to achieve the best possible results.
Standards protecting employees and labour court jurisdiction influence the legal relationship between employer and employee or the works councils. Employers often feel restricted by regulations they perceive as threatening to their positions, without realising the numerous possibilities they have.
We help to recognise and use these – that way agreements motivating both sides can be made and legal certainty can be increased, both in finding talent and in retaining staff.
With our comprehensive brand expertise and a well-proven method, we check your communication media and help you to communicate the right core messages. The definitions of the employer brand’s contents are laid down in brand-shaping force fields.
This method also optionally allows the exact definition of the unique selling proposition and the added value of the entire corporate brand, which are laid down in a brand claim pyramid.