WHY A STRONG EMPLOYER
BRAND MAKES A DIFFERENCE
New talents and qualified employees – how do you gain their enthusiasm for your company and keep them at locations also outside metropolitan areas? The shortage of skilled staff does not only affect the STEM jobs (science, technology, engineering, mathematics) but also a large number of other professions like skilled workers, sales staff, or medical employees.
A strong employer brand is a decisive key factor for these challenges. A strong employer brand is aware of its identity, it communicates its values, and it keeps its promises. Employer branding creates new spaces for development through communication and perception, combined with legal issues, e.g. the drafting of employment contracts.